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Directory Marketing Discussion for the business related issues of running a web directory. Promotion methods, places to advertise, how to gain more submissions etc.

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Old 01-27-2008, 12:19 PM   #1
 
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Default Article marketing for your directory

Hi guys,

I am interested to here how many of you have tried article marketing (writing an informative article and submitting to article directories, with your directory's backlink included) as a means of gaining traffic and backlinks to your directory.

Did you do it entirely for SEO?
Did you do it for marketing in general - branding, traffic etc?
Have you bothered at all?

Comments please.
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Old 01-27-2008, 03:19 PM   #2
 
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I did article marketing for one of my client's directory..

And got a good back link response, like many article sites provide good backlink through articles, but there was no traffic in this marketing. And traffic was not an expected factor for me so i didnt bother about it.
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Old 01-27-2008, 05:37 PM   #3
 
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Thanks Chetan. Did you submit to many article directories. Did you spin/re-write the articles for each directory (so the page doesnt fall into dup category, therefore not reducing link juice).
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Old 01-28-2008, 01:01 AM   #4
 
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Yep it was around 100 PR3+ directories.. And the article was in about 8 versions, which were randomly submitted to all.
Am going to try that again with new ideas, and if i succeed in both good backlinks and traffic, i would share that
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Old 01-28-2008, 02:42 AM   #5
 
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What sort of articles did you submit? reviews? guides? facts like wikipedia? were they related to your directory in some way?
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Old 01-28-2008, 10:00 AM   #6
 
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General articles, like how directories helped in SEO and marketing for companies..
That article didn't go a big hit, so traffic didnt flow in..

But guide like articles would be better for article marketing techniques in my view
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Old 01-28-2008, 10:47 AM   #7
 
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Thanks for your feedback Chetan. I may have to give it a go
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Old 01-31-2008, 09:14 PM   #8
 
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Now I understand our earlier discussion Mike.

I have used and still use article marketing. I do get some traffic off of it. I have had some articles that have hit it fairly big making postings on goduddy connections and in many other high profile ways.

I can't say that it is my most effective method, but it is effective.

Key is to use good articles that appeal to people which are well written. Then it can be viral.
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Old 02-01-2008, 02:51 AM   #9
 
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So you use article marketing for traffic as well as SEO purposes? Do you get any conversions from this? Did your SERPs actually rise?
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Old 02-01-2008, 07:50 PM   #10
 
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I do ok with serps.

As far as isolating what specifically drives my serps it is hard to tell as I usually do many different strategies at the same time. I have ideas as to what are more effective, but no solid data to drive that.

Honestly I think the most effective strategy is to use many methods for link building in combination and at the same time.
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Old 02-03-2008, 08:34 AM   #11
 
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I am going to try that for one of my client's site, I am sure that it will not bring in much of traffic, But is a nice link building technique with rich anchor text's pointing to your site.



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I do ok with serps.

As far as isolating what specifically drives my serps it is hard to tell as I usually do many different strategies at the same time. I have ideas as to what are more effective, but no solid data to drive that.

Honestly I think the most effective strategy is to use many methods for link building in combination and at the same time.
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Old 02-03-2008, 10:39 AM   #12
 
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Yeah it indeed is. A backlink is a backlink, and when placed in the unique content of a quality article it can be very effective.
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Old 02-07-2008, 12:35 AM   #13
 
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Quote:
Originally Posted by mikey1090 View Post
Hi guys,

I am interested to here how many of you have tried article marketing (writing an informative article and submitting to article directories, with your directory's backlink included) as a means of gaining traffic and backlinks to your directory.

Did you do it entirely for SEO?
Did you do it for marketing in general - branding, traffic etc?
Have you bothered at all?

Comments please.
To be honest, I didn't tried it, but my friend was submitting his cooking article to directories and I asked him to put my dir link also. I didn't even know the directories he submitted the articles, but I will try this on my own (when I'll have time to)
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Old 02-07-2008, 10:02 AM   #14
 
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Quote:
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To be honest, I didn't tried it, but my friend was submitting his cooking article to directories and I asked him to put my dir link also. I didn't even know the directories he submitted the articles, but I will try this on my own (when I'll have time to)
I'll pin up a list of good article directories soon. This often gets asked.
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Old 02-08-2008, 06:16 AM   #15
 
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( Personal View Only ) The biggest mistake i see when people write articles and or blogs, is they seem to write what they think people want to read, now in a way that in itself makes sense so let me explain the term what people want to read.

Most articles are written or should i say stuffed with text that is purley fabricated to look like that person has written or developed the text when in most cases its copy / paste / fabricate / sliced and diced / re hashed / in refference to or any other form but pure natural text from the writer.

This is so common that in most cases you simply turn away and probably would not suscribe to the feeds / articles or anything other than to never return.

Just ask yourself how many do you start to read then just think as above. So regardless if you have a link in or not yes you may get some effect.

But to get maximum and long term results and where most people fall down ( once again my own thoughts ) is people due to the nature of the faceless in no mans land WWW tend to think they they themselves either naturally or by default do not need to be their real self and act or write in a way that hides behind this WWW mask.

I have found that for those who can portray a real person with real thoughts and have the ability to just be natural and honest online as in the same way as they would if they were sitting in a coffee shop face to face will draw a crowd.

The reasons why most people do not come forward online as the real i suspect are ones of fear, in that they can often be shot down for having real thoughts and placing them into words, thus being why many will fabricate their words to try and please the masses.

However if those people speak natural be it wrong right or indifferent they will gain a huge following and respect, simply because it is a rarity to find these people.

Take the shackles of from your writing be true to your readers and people will follow your articles, blogs and posts.
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Old 02-08-2008, 04:49 PM   #16
 
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exactly Pete. Be honest, write good stuff not keyword stuffed crap thats intended for robots.
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Old 02-08-2008, 06:03 PM   #17
 
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exactly Pete. Be honest, write good stuff not keyword stuffed crap thats intended for robots.
LOL Mike it works most times, but should come with a big shoulders warning
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Old 02-08-2008, 11:34 PM   #18
 
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I agree that writing keyword stuffed spam is not a good idea. Just write in your own style while using good grammer and spelling.

I have had a few articles that were picked up and widely distributed by doing that and you can get traffic off articles though not in great numbers.

But I guess traffic numbers are a matter of perspective as the 40 or 50 visits from Ezines a week don't mean all that much with the amount of traffic I get. If you add that up over several article directories and separate articles and it is quickly magnified.
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Old 05-05-2008, 11:21 PM   #19
 
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Most of the sites are promoted in order to earn money, "pay per click". and companies are getting rich because of it.
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Old 05-26-2008, 06:32 AM   #20
 
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lock Re : Artiicle marketing for your directory

Hi mikey....i have done some article promoting for a site. This is a good way to get quality traffic, the traffic that reads the articles and then visit the site due to the anchor text in them is of good quality. By good quality I mean to say that they read the article for the sole purpose of getting information about the content of our article and they are genuinely interested in the content....
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