Over the past several years, social networks enabled by Web 2. technologies have dramatically changed the way you use the Internet. What was once a one-way connection has turned into a dynamic connective medium, allowing users to share an array of content including blogs, photos, videos, and much more.
Yet how have social networking sites like Who Viewed My Profile changed the way in which web marketers advertise online? For just one, they’ve made our jobs much easier. Facebook is the best medium for advertising inside an environment that’s viral by nature. These online social directories work with an interactive format which allows users to produce a personal profile, get connected to other users, and share content.
In a sense, these users have already effectively segmented themselves, coming together through like interest groups and connecting through content. These behaviors, which are inherent to social media and enabled by Web 2., create valuable networks of targeted and particular demographic groups. Now more than ever before, the “Net Generation” is starting to become involved with social networking and presenting online marketers with the chance to market to predefined segments of online users, positioning branded messages on sites where these users invest some time online.
Moreover, these social network sites are growing at an exponential rate, adding more and more users from more diverse backgrounds. Initially, Facebook was made just for college students, but this past year, it had been opened to a person with an e-mail address. Based on Microsoft, Facebook will be the sixth most trafficked site inside the Usa, and now has over 73 million registered users in 40,000 different collegiate, secondary school, work-related, and geographic networks. This represents a 530% growth rate over 1 year alone.
The tactic by which advertisers get in touch with these segmented online audiences is called Social Media (SMM). SMM has developed into a popular tool for seo (SEO) because of its unique capability to improve website visibility, name recognition, and brand awareness among specific online audiences from the acquisition of any network of relevant links.
Just what exactly opportunities does Facebook present for targeted online marketing efforts? Among Online users ages 18-24, Facebook placed first on the listing of favorite sites in Youth Trends latest survey. Over 70% of females ages 17-25 revealed that Facebook was their favorite site with regards to time spent online. For men, this figure was still an effective 56%. These demographic is clearly technology-driven, because of their growing up in a culture that considers time online an integral element of daily life. Over fifty percent of these surveyed visited Facebook at least once each day, logging an average of 35 minutes on the site.
Furthermore, these users understand online environments and therefore are skilled at searching for and finding specific pieces of content they’re thinking about. Thus, social networks, especially Facebook, present web marketers with the chance to engage users with advertising messages at critical moments of relevance.
So, just how could we utilize social networking to effectively engage these elusive audiences of adolescents? Listed here are several tips on how to utilize social media marketing on Facebook.
Connect Through Groups: Facebook comes with an infinite number of shared interest groups which users join for a myriad of reasons. These groups cover an unlimited variety of subjects and interests, from marine ewmliu to snowboarding to politics to rap music to Italian food. Regardless of what your interest or target market, you will find a group for you personally. Take it from me. I’ve been an authorized Facebook user, or “Facebooker” since 2003, and I’ve seen a group for everything, literally. Many actually have a local focus, like Denver Broncos fan groups or Denver Chinese Students Group. Each one of these groups has its own page with a forum, discussion board, photo gallery, etc. Here is the best place to position messages designed for specific niche audiences, as you’re almost guaranteed everyone who sees it fits your target profile. In the past, after i was attempting to drive traffic towards a video site I was working for, I placed descriptive and enticing links to relevant videos on the group’s “wall,” or discussion board. I saw good results as lots of the members of this specific group, which was dedicated to skiing, followed these links to view videos about their favorite sport, skiing.