While we know that Google is cracking down on Paid links as they have penaltise multiple popular sites along with lowering the Pagerank of many sites. This actions send a message that we need to stop (Obvious Paid Linking), and go toward more of genuine links. Now my definition of genuine links is organic link which was linked because you had something interesting on your website. How the heck will you get something interesting? The process of getting links through the interesting topic of your website for free is called Link-baiting. This idea has been around for quiet some time, but it still works.
I am going to show why this is important with search engine and how you can put it in effective use.
Feel free to read the article:
Genuine Links through link-baiting