Paid Advertising is a very common method used by webmasters online. There are many ways of paid advertising including Paid Link, Adwords, Blog Posts, Banner ads etc etc etc. In my experience, Paid Advertising is proven to give results. Is it always good results, Not Always.
A while back Google launched its anti-paid links campaign, which caused multiple sites to be banned. Why because they were paying to manipulate ranking in google by buying high pagerank links. Since then, many webmasters has stopped this technique and are not promoting as much. While, that is a safe way because you will never be ban from google, but slowly and surely you will loose your traffic.
Now does it mean Google will ban all sites that buy or sell links. NO ! This warning was for those who were buying links everywhere based on pr not niche necessarily. If you own a nascar shop and you paid Nascar to put your link on their website. Well yes Nascar have a high pagerank, but because that it is related to your niche, you will not face any problems. On the other side, if you own a Nascar shop and just buying links everywhere so you can rank #1 for Nascar shop in google. I can bet you that you will be banned. So for instance, if i am to advertise at Chow or Shoemoney, i will not be banned because these guys do the same thing what i am doing, but if i go ahead and buy links on some random amazon store i am likely to be banned because my blog doesn’t offer anything that is related to the audience of that amazon store.
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