An intersting question. For me it was a 100% business decission. I felt that by restricting myself to a neiche area that my ability to expand and grow the business would be limited to that neiche and the factors in it.

Becoming General allows me to explore any option i choose and in that not feel restricted or have additional costs in creating new neiches.

Yes i know 90+ % of people say that general is dead and that the way forward is a neiche directory, but i have made a living out of doing the opposite of the main stream and or doing what most say can't be done.

Time will tell.

OT Great forum Mike, wish you well with it and will drp in from time to time.