 Bidding By Price Range | |
1. Supporting New Directories.
New directories are inexpensive and home page links can often be obtained for as little as $1.00.
These links often last for months until the bid directory establishes some credibility.
In the mean time you can take advantage of the initial promotional traffic and receive increased exposure for your site.
STRATEGY: Spread your budget over many low cost, home page links for the click through traffic -- often cheaper than PPC campaigns.
2. Upcoming Bid Directories.
Upcoming directories have usually established some credibility through aggressive link building or visible page rank on inner categories.
These links tend to be somewhat more expensive due to the increased traffic and perceived link value.
The hidden page rank (between toolbar updates), and increasing traffic of well promoted sites are often overlooked by busy webmasters.
STRATEGY: Take a moment to look at the link quality and traffic rank before making significant bids here.
Less common categories tend to be very cheap where competition is less intense.
3. Established Market Leaders.
Established leaders tend to be well promoted, very visible, and also have high page rank.
These links tend to be very expensive and are defended vigorously, so be prepared for a bidding war if you plan on taking a home page link here.
STRATEGY: Page two (category or alphabetic) links can often be purchased for a small percentage of the main page with only a minor reduction in page rank. |