 Bid for Position Strategies | |
The Bid directory is still a relatively new concept as far as directories go.
This is the reason there are still very few organized approaches to using this innovative marketing tool.
How to Spend Your Budget?
There are many advantages to being listed #1 on the home page of bid directories.
Some people believe home page links carry more credibility (trust rank) and they usually get indexed quicker than deeper links.
Of course you also have access to the traffic being generated by the well promoted directories.
With a limited budget you need to take advantage of every dollar to maximize the benefits.
Some strategies will only save a dollar or two but when you bid in dozens of directories this can add up to a significant amount.
#1 When to Get In?
At first glance you would think that timing should not be a factor, and as long as you are willing to outbid the competition this is true.
But if the directory is sorted by bid amount and then by list date, there can be an advantage to getting in early.
If two bids are entered for the same amount, the earliest dated entry will be shown first.
STRATEGY: Get in first with minimum bids, force your competitor to break new ground while you continue to match their bids and outrank them. |